We analyse relevant customer data in predicting customer behaviour to help you make key business decisions through market segmentation and predictive analytics for direct marketing, site selection, and CRM so that you have satisfied customers. For example, for Retail domain with the increasing investments in loyalty programs, customer tracking solutions and market research, use of customer analytics can help in decisions ranging from product, promotion, price and distribution management. For Finance, Banking and Insurance domains, customer analytics can help in better understanding of customer lifetime value, Cross-sales and customer attrition. Analytical CRM can provide a holistic all-encompassing view of the client through prediction derived from customer data. Data Mining through Predictive modeling and Segmentation can help in grouping Customers to help marketers optimize campaign management and their targeting processes.